Naratek

GIVING TECH A SOUL

Naratek 1

The story

Naratek is a digital magazine at the intersection of technology, society and culture. It tells the stories of people who want to make society more sustainable or our everyday lives a little more comfortable and explains, explores or questions future technologies. Naratek is produced and published by Bystronic, a leading global supplier of high-quality solutions for sheet metal processing.

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Naratek 2

The realisation

A bird for foresight. A rocket for innovative technologies. A person for progress. A heart for the soul behind all the technologies. The trigonometrically structured logo mutates into the different symbols Naratek stands for. This was the basis for the further development of the online magazine. We are proud to have won a Best of Swiss Web Award with the innovative Tec platform.

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Our job

Logo design, branding, usability and information architecture, animation, brand purpose video, business stationery.

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