First Friday

A PLATFORM FOR ART, CULTURE AND PEOPLE

Details

The monthly “First Friday Biel-Bienne” event revived the gorgeous Old Town of Biel. The event elicited positive reports throughout Switzerland and has since been copied by several cities in Switzerland and abroad.

Details

The monthly “First Friday Biel-Bienne” event revived the gorgeous Old Town of Biel. The event elicited positive reports throughout Switzerland and has since been copied by several cities in Switzerland and abroad.

A unique concept in Switzerland

Facebook Follower

4500+

Implementation

Biel Old Town delights with its impressive backdrop, interesting shops, fine dining, high-quality cultural events and a broad range of regional products. Just a few years ago, it was primarily the location of the drugs scene and gaping emptiness. First Friday made a decisive impact on this change. Each first Friday of the month, the entire Old Town shows off its best side, including culture, food and drink, numerous events and the particular charm of old Biel and its residents. First Friday is a great success and has made headlines throughout Switzerland.

1concept
12First Fridays per year
40events per date
3’000visitors per event

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