W. Gassmann AG is a traditional bilingual media company in Biel with over 160 years of history. The prestigious printworks and various media titles were successfully merged within the new “Groupe Gassmann” brand.
W. Gassmann AG is a traditional bilingual media company in Biel with over 160 years of history. The prestigious printworks and various media titles were successfully merged within the new “Groupe Gassmann” brand.
The various business divisions within W. Gassmann AG were analysed along with the management. We developed a strategy together to lead a stronger company into the future. Groupe Gassmann received a new name as well as a new logo and a fresh, new look.
Content of the campaign: strategy and design of a new visual look and a high-quality company magazine
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