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The back-story

The Leica SL is the digital figurehead in the collection of this cult brand. It embodies the modern age of professional photography. As a mirrorless system camera with an electronic viewfinder and shutter, the Leica SL impresses with its innovative technology and sets the standard in terms of versatility, handling and sturdiness.

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“Taking photos with the Leica SL is an experience which can only be described with one word: freedom.” We took this Leica statement to heart. So we implemented an integrated website, organised an online promotion and linked up the brand campaign with this in mind. Always keeping the perfect image in the viewfinder.

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Content of the campaign: online promotion of the Leica SL



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