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The story

The Leica SL is the digital flagship in the collection of this absolute cult brand. It embodies the modern age of professional photography. As a mirrorless system camera with electronic viewfinder and electronic shutter, the Leica SL impresses with innovative technology and sets standards in versatility, handling – and robustness.

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The realisation

"Taking pictures with the Leica SL is an experience that can be described in just one word: Freedom." We took this statement from Leica to heart. And in this spirit, we implemented an integrated website, set up the online promotion and networked the brand campaign. And always had the perfect picture in mind.

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Contents of the campaign: Online promotion of the Leica SL.



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