SIGNA GUARD
THE INTELLIGENT PARKING GUARD
The back-story
A parking guard? Boring. Or maybe that’s what you think. But when you see it in action, you will be impressed. Especially if it is compared with the right people. Obviously tongue-in-cheek.
Implementation
It’s practical. It’s weather-resistant. It can be operated remotely. It runs on solar power. It’s sturdy. It’s attractive. All this is SIGNA GUARD, the innovative parking guard which keeps your parking space free. So what happens when you compare it with relevant and admittedly somewhat unusual people? Make up your own mind. It is anything but boring.
Content of the campaign: guiding principle, campaign with several key visuals, claims and storytelling, commercial, graphics, imagery
