With "Active Technology", BP has developed a new fuel that cleans and protects the engine from dirt with every fill-up. Since the fuel has been on the market, it has been promoted as part of a digital campaign around the topic of cleanliness. BP is one of the largest petroleum and energy companies in the world.
If you drive clean, you should be rewarded. So as part of our campaign, we launched a competition. The heart of the game is a visually attractive website. This was visualised with the striking BP green and the neon-lit fish. There were instant prizes to be won, via scratch cards at selected petrol stations or weekly prizes, directly via the website or via SMS.
Content of the campaign: Initiation and implementation of the competition; programming of the website.