With “Active technology”, BP has developed a new fuel which cleans and protects engines each time the tank is filled. Since the fuel was launched onto the market, it has been marketed using a digital campaign focussed on cleanliness. BP is one of the largest petroleum and energy groups in the world.
Those who drive cleanly should be rewarded accordingly. We therefore launched a competition as part of our campaign. At the heart of the game is a visually attractive website. This is illustrated with BP’s typical green and neon fish. There were immediate prizes up for grabs through scratch games at selected petrol stations as well as weekly prizes via the website or SMS.
Content of the campaign: initiating and implementing the competition; programming the website