BP - Clean and Win

The story

With "Active Technology", BP has developed a new fuel that cleans and protects the engine from dirt with every fill-up. Since the fuel has been on the market, it has been promoted as part of a digital campaign around the topic of cleanliness. BP is one of the largest petroleum and energy companies in the world.

Clean and Win 1

The realisation

If you drive clean, you should be rewarded. So as part of our campaign, we launched a competition. The heart of the game is a visually attractive website. This was visualised with the striking BP green and the neon-lit fish. There were instant prizes to be won, via scratch cards at selected petrol stations or weekly prizes, directly via the website or via SMS.

Content of the campaign: Initiation and implementation of the competition; programming of the website.



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