Canal 3
SEXY HEADPHONES
Details
Canal 3 is now positioning itself in a new and successful way on the regional market with a refreshing campaign aimed at younger listeners.
Implementation
Canal 3 had long been seen as unsexy, outdated and boring. The headphone campaign succeeded in gaining new and especially young listeners. To attain this goal, the radio station’s social media presence was also redefined and implemented. Its presence at events was strengthened with relevant new branding.
Content of the campaign: launching the striking red headphones, including storytelling, various advertising formats, organising a live event with local musicians on Biel buses, reorganising the social media presence
Audience
72’000+
#RadioCanal3
