A PIECE OF SWITZERLAND
800 years ago at the Bellelay Abbey in the Bernese Jura, a cheese was born which captivates connoisseurs worldwide: Tête de Moine. The “Fromages Spielhofer” cheese dairy is one of the leading traditional manufacturers of this semi-soft cheese. Spielhofer’s Tête de Moine needed new, up-to-date packaging which would emphasise its origins.
Implementation
Tête de Moine is part of Swiss cultural history. We therefore included traditional Swiss motifs in the new packaging which leave no doubt as to its origins. These motifs, such as edelweiss, cows and typical mountain customs, are featured in the style of the ancient Swiss art of paper silhouettes. This guarantees that the cheese will draw plenty of attention on shop shelves.
Content of the campaign: overall concept, design, manufacturing of packaging
