THE VOICE FROM THE NORTH
The Swedish New Wave Group is one of the leading clothing groups worldwide. In numerical terms, there are 2,500 staff selling 40 brands in over 20 countries. New Wave has now decided to publish its own customer magazine in Switzerland, “Voice”. The purpose is to reinforce its market position in the B2B field and to inform customers about the latest ranges and new products.
Implementation
Developing a magazine is a rewarding and enjoyable creative task. We have always enjoyed designing, developing and implementing the new, periodical customer magazine for New Wave titled “Voice”. As for the content, we rely on attractive themes, stories and reports about people, the company and the different brands, Craft, Projob, Printer, Harvest or Clique.
Content of the campaign: design, development and implementation of the periodical magazine “Voice”
