1892
SIMPLY PÄRFECT
Details
125 years at the top of its game – this is how Pärli was presented to mark its anniversary. A statement which grabs the attention and forms an attractive central theme for this heating and sanitation company.
Implementation
Heating and sanitation can be sexy too. As long as the agency and the company agree on something new and adventurous. The claim “Simply Pärfect” stands and has prevailed. Together with the clear positioning of this local leader in home technology in terms of reliability and its aforementioned top form, the company successfully upgraded its image for its anniversary. The jubilee brochure we designed drew attention to three areas: the past, present and future. This has now become a regularly published customer publication.
