SUMMER. WATER. LOVE.
The lakelive Festival was organised for the first time in 2018. It is the new summer party, right on the shores of Lake Biel. It brings culture, sports and music together in a unique location. National and international stars perform on large stages alongside local artists, regional cuisine and a broad range of summer sports.
Implementation
The lakelive Festival is not aimed at a clearly defined target audience but is intended for all generations and cultures. With London-based artist Martina Paukova, we drafted a design which meets these challenges while creating a positive, summery atmosphere. The general communication was very positively received, as was the implementation on site.
Content of the campaign: logo and visual appearance, festival area branding, posters, flyers, media and printed matter, festival magazine and various online formats.
