Our commitment to Migros began with a pitch in Zurich. The task: the Migros magazine needed a campaign to gain new subscribers and readers. They had to be aged 30 to 60, consumption-oriented, tolerant, quality-conscious, informed, attached to their roots and health-conscious.
Our pitch in Zurich used the claim and main statement “For all those who want to be part of the discussion”. It hit home. The Migros editorial staff liked the idea and the concept. We then implemented the campaign based on WEMF numbers using various original and emotional visuals, both in print and digitally.
Content of the campaign: overall concept, claim and implementation of the campaign, in print and digitally.