COUCOU, STRUBELI, FIFI AND GORDITO
Four names to enchant the children's world. Coucou, Strubeli, Fifi and Gordito – these are the names of the "Monsterlis". The cute little guys were created to enchant the clearly defined sponsoring target group of the Biel transport company: the little ones.
The realisation
There is nothing better than a loud child's laugh. We think so too. And we experienced loud laughing children when the VB presented the monster "Coucou" in life-size for the first time. It amazes both the children and their parents - and makes them laugh. At the beginning of the idea, the transport company asked for pre-drawn subjects that the children could colour in. This resulted in the four characters described: the rascal "Coucou", the young lady "Strubeli", the girl "Fifi" and the cosy "Gordito". These are now regularly used at appropriate events and external appearances of the company as well as in its communication.
