COUCOU, STRUBELI, FIFI AND GORDITO
Four names to captivate the world of children. Coucou, Strubeli, Fifi and Gordito – these are the names of the “Monsterlis”. These cute creatures were created to attract a clearly defined target group to the Biel public transportation network: youngsters.
Implementation
There is no better sound that children laughing out loud. We think so too. And we were able to appreciate children’s laughter when the VB transportation company first introduced the life-sized “Coucou”. The characters surprise both children and their parents and make them laugh. The idea began with the transportation company’s request to develop sketches for children to colour in. The result was the four characters described: “Coucou”, the rascal, “Strubeli”, the young lady, “Fifi”, the girl and “Gordito”, the friendly one. They are now used regularly at appropriate company events and public appearances as well as in company communications.
