Bieler Tagblatt

THE INFORMED HAIRDRESSER

Details

We all know the situation: while you get your haircut, the hairdresser tells you all about the regional news, rumours and stories. This was the idea behind the Bieler Tagblatt “Completely informed” video campaign. If you want to keep in the loop without having to rely on your hairdresser, then buy the local paper.

Details

We all know the situation: while you get your haircut, the hairdresser tells you all about the regional news, rumours and stories. This was the idea behind the Bieler Tagblatt “Completely informed” video campaign. If you want to keep in the loop without having to rely on your hairdresser, then buy the local paper.

Implementation

We created various stories, covering current regional themes. Depending on age and interests, the hairdresser provides information on different details and content. The videos were shot with a producer, film professionals and actors in a trendy hairdresser’s salon. Inhalte der Kampagne: Entwicklung der Stories; Drehbuch, Produktion und Umsetzung der Videos; Lancierung und Distribution anlässlich der Gesamtkampagne über digitale Kanäle, Kinos etc.

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